Ok, so my HD video camera straight broke. Won’t turn on. Tried resetting it and charging the battery. Nothing. So, you’re going to have to settle for a written Flip Tip this week. And here it is…
Use email marketing to persuade your buyers!
Here is what I used to do when I had a property under contract, and was blasting it out to my buyers list:
Email subject line: 3/1, 1200 sf, cosmetic repairs
Now, do you really think that is going to get it done today? Heck no! It worked awhile back, when the market was good and buyers were falling all over themselves trying to buy your property. But today? It’s a buyer’s market, my friend. And you’ll have to do just a little bit better.
Donald Trump says that he looks at hundreds of development offers each week… and chooses maybe one. Maybe.
That’s how your buyers are these days. They get tons of emails each week advertising some wholesale property . The first thing you need to do is get them to open yours. So, instead of “3/1, 1200 sf, yada, yada, yada,” you write something like:
Incredibly LOW Price Has Wholesale Buyers Scrambling!
Now, why would this make a buyer open the email?
For one, you say the price is incredibly low, but you don’t say how low. So, they want to check it out. They are curious.
And two, you create the perception of scarcity. If buyers are scrambling to buy this property, you better get over there to view it immediately, before it’s gone.
Email marketing is key, my friends. I recommend that you have a VIP buyers list, which you contact by phone when you get a deal under contract. However, when emailing, make it compelling… you have to get past the first hurdle and have them open it.
You have a great deal to offer, right? So show it off and get someone to buy the thing!
The Maestro
Andrew Massaro
House Flipping in Tampa
Wholesale Real Estate Coach