http://www.youtube.com/watch?v=RLwAsdydmww

Frequency is the number of times your ad is seen (or heard).  Studies have shown that a consumer (or seller, in our business) must see your ad a minimum of 3 times, before they pick up the phone and call you.  What does that mean?  That means that you MUST:

1. Keep your marketing cranking each and every month… without fail.  Your ads need to constantly run.  The marketing machine can NEVER be turned off.

And 2. Put your ads, like bandit signs, where many people will see them, but also when and where they will stay up the longest, like Thursday or Friday evening.  If you put bandit signs out Mon night, they all be picked up Tuesday morning.  If you put them out Thurs or Fri night, chances are they stay out all weekend, increasing your frequency.

This entry was posted on Friday, June 26th, 2009 at 5:12 am and is filed under Flipping Houses. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.