Frequency is the number of times your ad is seen (or heard). Studies have shown that a consumer (or seller, in our business) must see your ad a minimum of 3 times, before they pick up the phone and call you. What does that mean? That means that you MUST:
1. Keep your marketing cranking each and every month… without fail. Your ads need to constantly run. The marketing machine can NEVER be turned off.
And 2. Put your ads, like bandit signs, where many people will see them, but also when and where they will stay up the longest, like Thursday or Friday evening. If you put bandit signs out Mon night, they all be picked up Tuesday morning. If you put them out Thurs or Fri night, chances are they stay out all weekend, increasing your frequency.
2. Get the property under contract… first! Then make an appointment to go see the house.
3. Renegotiate or cancel, if necessary – If, when you see the property, feel that you’ve been mislead, either renegotiate your purchase price (down), or cancel the contract altogether, due to a failed inspection.
If the property is satisfactory, flip it and make a lot of dough…